What is the Purpose of a Mission Statement? 6 Key Elements

What is the Purpose of a Mission Statement STATES ‘Mission‘ is the purpose of an organisation and the reason for its existence.

What is the Purpose of a Mission Statement? (6 Key Purposes)

A ‘Mission Statement‘ can have SEVERAL different purposes:

what is the purpose of a mission statement
  • to PROVIDE a basis for consistent strategic planning decisions;
  • to ASSIST with translating broad intentions and purposes into corporate objectives;
  • to PROVIDE a common purpose for all groups and individuals within the organisation;
  • to INSPIRE employees;
  • to ESTABLISH goals and ethics for the organisation; AND
  • to IMPROVE the understanding and support for the organisation from external stakeholder groups and the public in general.

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