Vision and Mission Statement a Concept that STATES ‘Vision’ Represents a desired optimal future state of what the organisation wants to achieve over time; AND ‘Mission’ is the purpose of an organisation and the reason for its existence.
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Vision and Mission Statement of the Organization – (Including Examples)
A ‘Vision Statement‘ Represents a desired optimal future state of what the organisation wants to achieve over time. For Example;
- Microsoft: “Empower people through great software anytime, anyplace and on any device”
- Avon: “To be the Co. that best understands and satisfies the product, service and self-fulfillment Needs of women – globally”
A ‘Mission‘ is the purpose of an organisation and the reason for its existence. Many entities give a Formal Expression to their Mission in a Mission Statement.
‘It describes the organisation’s basic function in society, in terms of the products and services it produces for its customers‘. (Mintzberg)
It DEFINES the Present state or purpose of an organisation.
A ‘Mission Statement‘ should be a clear and short statement.
Drucker Suggested that it should answer the following fundamental questions;
- What is our business?
- What is our value to the customer?
- What will our business be?
- What should our business be?
Example: Mission Statements
The World Bank
‘Our Dream is a World Free of Poverty
To FIGHT poverty with Passion and Professionalism for lasting results.
To HELP Poor people help themselves and their environment, by providing Resources, Sharing Knowledge, Building Capacity and Forging Partnerships in the public and private sectors.
To be an excellent INSTITUTION able to Attract, Excite and Nurture diverse and committed staff with exceptional skills who know how to listen and learn.’
Pfizer Corporation (Pharmaceuticals)
‘Our Mission; We will become the world’s Most valued Co. to Patients, Customers, Colleagues, Investors, Business Partners and the Communities where we work and live.
Our Purpose; We dedicate ourselves to humanity’s quest for Longer, Healthier, Happier lives through Innovation in pharmaceutical, consumer and animal health products.’
Chartered Accountant (Institute of Chartered Accountants of Pakistan)
Bachelor of Accounting Honours (Asia e University, Malaysia)